2024 marks the 50th anniversary of Hello Kitty. Since her debut in 1974, Hello Kitty continues to be an irreplaceable and precious part of everyone's lives around the world. We are grateful for the opportunity to celebrate the 50th anniversary this year and look forward to the next 50 years.

Can you imagine our world in another fifty years from now? Will the sky still be blue and the breeze gentle? How we care about the future now determines theworld that awaits us. That's why Hello Kitty wants to be friends with the future. Starting today, let's all be friends with the future.